Overview
The Jamaica Information Service (JIS) is the Government of Jamaica’s central communication arm, responsible for delivering official news, updates, and public information. While the organization held a strong mandate and extensive content archives, its digital presence needed renewed structure, consistency, and stronger audience engagement. We partnered with JIS to redefine their social media strategy, modernize content execution, and improve how government information is communicated across digital platforms.
Brand Identity
Graphic Design
Marketing Strategy
Digital Marketing
Content Creation
OUR APPROACH
Content Activation
We leveraged JIS’s extensive archives and live news flow, transforming static government information into engaging, story-driven digital content.
Platform Strategy
We redefined content distribution across key platforms, improving clarity in content types, messaging hierarchy, and audience targeting to increase relevance.
Building & Execution
We trained internal teams to improve consistency in content creation and execution, while also managing ongoing social media output to ensure quality.
Feedback
– Communications Team, Jamaica Information Service
“DGM helped us reimagine how we communicate with the public digitally. Their approach brought structure, creativity, and consistency to our social media presence in a way that significantly improved how our content is received and engaged with.””
